Wednesday, 27 May 2009

The ‘Neat to Rough’ Phenomenon

If you’re an artist or designer you may have experienced the phenomenon of progressively diminishing caution as you create a work. By this I mean the way in which artists (especially those who draw or paint) might naturally start a piece with a faint outline or a few non-committal strokes to avoid making an indelible error, then, as the work progresses, their level of confidence builds until they approach the end of the work, at which stage they’re adding marks with much more deliberation. Essentially a progression from ‘neat to rough’. Lately I’ve been considering the causes of such an approach and asking, is this the most effective way to express oneself artistically, or would a method closer to the reverse of the one described above be more authentic?

There may be a tendency for artists to preserve the material on which they’re drawing for various reasons. The first might be economic. For example, I recently saw 10-packs of crinkly art-fag paper on sale in an eminent modern art establishment for prices in excess of £7. A quick bit of arithmetic would tell the prospective buyer that that worked out as 70p per sheet, or, to look at it another way, 70p per mistake. Is this not consumerism pushing its ever more wide-ranging tentacles into another area of an artist’s life? I’m not suggesting that we should boycott these kinds of materials, far from it. An alternative would be to buy cheap-as-chips bumper value packs from somewhere like Smith’s. However, this option is just as bad in my view due to the obvious, yet unseen, repercussions for the environment. Attaching the phrase ‘cheap and cheerful’ to these items would be a horrific lie. A much wiser alternative would be to source drawing materials from where others have been wasteful. Namely, your letterbox. The backs, or even fronts, of junk mail and pizza leaflets provides a veritable bio-fuel for an artist’s creativity, although using a free piece of paper is not a cure-all when it comes to the ‘neat to rough’ phenomenon. Having used this, what seems to be, limitless supply of free drawing material myself, I’ve begun to select what I think are the handouts with the most potential – i.e. those that feature slogans or images that can be altered or juxtaposed to create some kind of alternate message. Compared to just using the blank side of a leaflet, using the printed sides for art makes you consider what you’re going to create much more, not wanting to spoil the one-off raw material, leading to outbreaks of the ‘neat to rough’ syndrome.

A second cause for the phenomenon is probably the more obvious – the desire to create something aesthetic or with an intended design. Attempting realism or trying to produce a good likeness through neat impressionism would undoubtedly lead to the artist taking greater care to begin with so as to make the foundation of the work essentially correct so that come the time for filling out the piece with colour, shading etc. more liberties can be taken.

A third causative agent may be how art is taught to the majority of people. It’s probably the case that most children are introduced to drawing with pencils or crayons and move onto using paint, ink etc at an older age. This might foster a subconscious principle that when producing art one starts with pencil, then ‘lines it in’ with something more permanent.

A fourth and final diagnosis could be how art is referred to and thought about by the general public. From a young age children have examples of ‘good artwork’ pointed out to them by others because the work contains a good likeness to something they are unfamiliar with. Also, the ‘down with modern art brigade’ profess to know what constitutes praise-worthy work – a realist illustration or painting - not one that was created with original ideas and artistic approach that doesn’t directly resemble the real world.

Having considered the various reasons why some artists take the ‘neat to rough’ approach we should also look at whether this tactic is a help or a hindrance to their creativity. On the pro- side might be the fact that building up an outline, then adding progressively more confident marks allows artists to change their mind mid-way as to the direction of the piece. Previously unconsidered elements can be added without much inconvenience and corrections can be made along the way. Motives against using the ‘neat to rough’ idea might include originality of style, spontaneity, efficiency and improved flow to the work.

Looking further afield to the realms of digital artwork, computer-aided illustration etc. we could ask, does the ‘neat to rough’ direction really apply? With the ability to eradicate mistakes quickly, easily, without trace and without the financial deficit of loosing materials if the idea is scrapped, computers make drawing constantly ‘neat’ in my opinion. Some would say that the marks you put on a work should never be removed and to do so rids the piece of its character and hides the story that the piece holds in its many additions and adjustments, but as computers and their capacity for creative assistance develops we may find that equally candid pieces of work can be produced.

It’s only right that every artist should be free to conduct him/herself in whichever way suits. I only advise that if you’re someone that uses the ‘neat to rough’ style exclusively you should give the reverse a try as it might yield some pleasing results.

Here’s a recent work I produced using a ‘rough to neat’ agenda, starting with an imprecise background of thickly applied acrylic and topping it with the sharp parallel lines of barcodes:

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‘Barcode City’
acrylic and barcodes on cardboard


Posted by Stu

Saturday, 23 May 2009

Friday, 22 May 2009

Review - Louise Nevelson: Dawns and Dusks

Considering that Nevelson was only given her first solo at 40 seems unfair now that she is thought to have been one of the most innovative and influential American artists of the twentieth century. This new exhibition I visited at the Louise Blouin Foundation features 26 assorted wall reliefs and sculptures from 1964 to 1985, covering two floors of the ultra-modern building which houses the work.

Although the majority of works in this exhibition are painted entirely black Nevelson also created many ‘wood painted white environments’ specifically for the Federal Courthouse, Philadelphia and a church at Citicorp Centre, New York. Maybe the choice of black work here was meant to reflect the impact of ‘black’ as a fashionable colour in 50’s/60’s New York and the impact it undoubtedly had on her art.

As I walked around the peaceful, but disturbingly quiet rooms, I noticed most of the exhibits were untitled. Of this I was glad, in a way, because I’d rather the collection of objects be untitled than dubbed ‘blue morning dew on a Venus’s rump’ by some pretentious ponse. However, Nevelson described her art as not simply a collection of objects but believed, once they were arranged by an artist with a creative mind, they took on a new form with the combination producing an overall effect greater than the sum effects of its parts. A striking technique used in 5 of the works is the stacking of small, equally sized wooden boxes to form a sculpture maybe 10 feet high, each filled with a variety of doorknobs, spindles and jigsaw-cut curved objects. The whole ensemble is painted opaque black, stripping each object of its original identity and allowing the piece to homogenise and attain the new form that Nevelson strived to achieve.








Louise Nevelson
Cascade VII, 1979
wood painted black
8' 10" x 10' 10" x 1' 4" (269.2 cm x 330.2 cm x 40.6 cm)
Photo by: Bill Jacobson / Courtesy PaceWildenstein, New York
© Estate of Louise Nevelson/Artists Rights Society (ARS), NY




My favourite pieces were those on the upper floor that were simpler in their construction with fewer rigid lines, where, if you looked at them in a certain way, a definite flow could be seen. One section of arcing bentwood chair might lead into the flowing line created by a piece of ornamental headboard, ending in a spiral effect produced by an elaborate spindle. The upper floor works tended not to be completely painted, sometimes just a few brush strokes and splashes of paint were used, which I thought was just as effective as the all-black approach for different reasons. Leaving rusted and paint-splattered oil cans uncovered allows you to see the history of the item, which I really liked, even though Nevelson said that her intention was for the viewer not to ponder each object’s past but rather to observe the piece as a whole.

Louise Nevelson didn’t go without praise for her work while she was alive, rather the opposite, being granted various honorary degrees and being twice elected president of the National Artist’s Equity. This was an organisation that got together with other artists around the world along with representatives of scientific and governmental fields to take part in the Conference of World Affairs. She was also the first vice-president of the Federation of Modern Painters and Sculptors.

I have to admit I’m not a great fan of sculpture myself but I did enjoy this exhibition and will look out for Nevelson’s name in the future and for those who were influenced by her. I’d recommend going to the Louise Blouin Foundation for a look at the show yourself.

Louise Nevelson: Dawns and Dusks
Until 10 June 2009
Louise Blouin Foundation
3 Olaf Street London W11 4BE
http://www.ltbfoudation.org/

Open Tues-Fri 10am-6pm
Thursday 10am-9pm
Saturday midday-6pm

Nearest Tube: Latimer Road
Take the Hammersmith and City to Latimer Road. Exit the station, turn left. Walk approx. 100m until the road forks. Take the right fork. Continue down this road until you reach Olaf St. on your right.

Posted by Stu

Thursday, 21 May 2009

Myths Of Branding No 5: Bad Science



There is an episode of the Simpsons where TV muscle guy Rainier Wolfcastle mentors Homer to become a bodybuilder. Homer's secret weapons in the quest for fitness are Powersauce Energy Bars ("A bushel of apples packed in every bar, plus a secret ingredient that unleashes the awesome power of apples!!!") Homer later finds out that they are in fact made of apple cores and old Chinese newspapers.

There's a whole lot of bad science going on in branding, and not just in the murky world of bodybuilding. In fact, dodgy ingredients and phony clinical trials have been stalwarts of manufacturers ever since doctors were hired to endorse brands of healthy cigarettes. Surely, in 2007, us media savvy consumers wouldn't fall for such nonsense?

I give you Nivea Energy Fresh Deodorant - bursting with the awesome power of lemongrass! The visibly energized women in the advert would seem to imply that lemongrass has natural energy giving properties. However, a quick whiz around the net provides no evidence that lemon grass (Cymbolapogon flexuosus) is not commonly used as a stimulant. In fact a number of sources note that Lemongrass can be used as a mild depressant for the central nervous system.

And look again at the poster. The lady's not encircled by clumps of lemongrass, but halves of lemons. Now I'm no botanist, but even I know that lemon trees have no relation to lemongrass plants.

This campaign is rolling out all over the UK at the moment. It's accompanied by a poster for a new Nivea Visage Power range, which promises to revitalise the skin with an ingredient so valuable and scarce that only a manufactured cream can unleash its awesome potential. The ingredient? Oxygen.

An article by Neil Boorman. Posted on his Bonfire Of The Brands blog, August 29th 2007. Used with kind permission from the author.

Visit http://www.brand-aid.info/site/?page_id=0

Wednesday, 20 May 2009

Djalili Doo-doo

The other night I tuned in to the BBC and watched Iran's greatest (and only) stand-up comedian, Omid Djalili, doing his thing. The title sequence for his show featured a shot not dissimilar to the one below featuring an artsy logo exhibiting the name of the programme:



It was only later that I discover it looked remarkably similar to the M&S food logo:



Could this just be a mere coincidence, I think not. The graphics team were probably told to design something that oozed sophistication, quality and good value for money. Why on earth then did they use M&S as their model?

Posted by Stu

Wednesday, 13 May 2009

A Useful Article

One indefinable, non-distinct and wholly unremarkable day I chose to accept a promotional pamphlet from an attractive blonde who was distributing said marketing outside an East London tube station. When I glanced down to delve deeply into her offers I noticed that I’d been given a blank sheet of paper in addition to the advertising and in no way did it seem related. Had the pamphlet been about a local breast augmentation clinic I would have half expected a message on the accompanying sheet exclaiming, “draw us your ideal tits here!” However, it was completely unmarked and gave no clue as to its purpose so I assumed it had somehow entered the stack of pamphlets during their production or organisation.

Although apparently useless the paper found its way into one of my works and proved itself useful.

This got me thinking about other instances of ‘uselessness’ that I had come across, notably, an abandoned outbuilding at the edge of a farmer’s field near my house. I decided to visit with my camera and here are the results:


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If you experience ‘uselessness’ you’re not thinking deeply enough. Everything and everyone has a purpose. If you’re a blank sheet of paper handed to someone who didn’t ask for it you might be used creatively. If you’re now a disused building you can still serve the odd passer-by with photogenic subject matter. If you were the provider of solace to a friend that you no longer know, surely your reassurance is still with them in memories.

I believe the problem with being human is that we don’t have a purpose, so we need to invent one. Help others feel needed.

Posted by: Stu